itel has launched its latest budget-friendly smartphone, the itel Zeno 20, in India. Priced under ₹6,000, the device offers impressive features like AI voice assistant, durable battery, stylish design, and water resistance. From August 25, 2025, the phone is available exclusively on Amazon, with exciting first-sale discounts for early buyers.

The itel Zeno 20 has been introduced as an affordable yet smart alternative for users who want smartphone features at feature phone prices. With in-built AI support and Hindi voice recognition, it promises to make technology more accessible.

Price and First Sale Offers

The itel Zeno 20 price in India starts at ₹5,999 for the 3GB RAM and 64GB storage variant. The higher model with 4GB RAM and 128GB storage costs ₹6,899. The phone comes in three attractive color options—Aurora Blue, Starlit Black, and Space Titanium.

During the first sale on Amazon, customers can grab special discounts. Buyers of the 3GB model will receive a ₹250 coupon, reducing the effective price to ₹5,749. Similarly, the 4GB version comes with a ₹300 discount coupon, making it more affordable. These offers are limited-time deals, available only during the first online sale.

Stylish Design with Durable Build

The itel Zeno 20 is designed to appeal to youth and budget-conscious consumers. It features a 6.6-inch HD+ IPS display with a 90Hz refresh rate. This ensures smoother scrolling, improved visuals, and an enjoyable gaming or streaming experience.

The phone also introduces a Dynamic Bar feature that shows alerts like calls, charging status, and battery notifications around the selfie camera cutout. This stylish design makes the phone look premium despite its affordable price tag.

AI Voice Assistant with Hindi Support

One of the biggest highlights of the itel Zeno 20 features is the in-built AI assistant called Aivana 2.0. This advanced voice assistant allows users to control their device simply by speaking.

Using Aivana 2.0, users can open apps, make WhatsApp calls, answer or reject calls, and change phone settings through voice commands. Uniquely, the assistant supports both English and Hindi, making it more useful for Indian consumers who prefer local language interaction.

This feature sets the Zeno 20 apart from other smartphones in its price category. It enables hands-free operation, making the device particularly useful for senior citizens and first-time smartphone users.

Performance Powered by Unisoc Chipset

The smartphone is powered by an octa-core Unisoc T7100 chipset. It is available in two RAM configurations—3GB and 4GB. Users can also expand RAM virtually, boosting it up to 8GB using internal storage.

The device comes with two storage options—64GB and 128GB—providing ample space for apps, media, and documents. With Android 14 Go Edition, the phone is optimized for speed and efficient performance, ensuring smooth multitasking even with limited resources.

Camera Setup with AI Enhancement

The itel Zeno 20 comes equipped with a 13-megapixel rear camera for photography. The AI-based enhancements improve picture clarity, low-light performance, and focus accuracy.

For selfies and video calls, the phone offers an 8-megapixel front camera. This makes it a solid option for students, working professionals, and content creators looking for budget-friendly devices with decent photography capabilities.

Strong Battery with Fast Charging

Battery performance is one of the main selling points of the Zeno 20. The smartphone packs a 5000mAh battery, which ensures long-lasting power for day-to-day use. Whether browsing, streaming, or gaming, users can expect reliable backup throughout the day.

Additionally, the device supports 15W fast charging, allowing quicker recharges compared to traditional entry-level phones. This makes it a practical choice for consumers who need uninterrupted usage.

Water and Dust Resistant with IP54 Rating

Another standout feature is the IP54 rating of the itel Zeno 20. This certification ensures resistance against dust particles and water splashes. While it cannot survive complete immersion, it can withstand accidental spills and exposure to rain, making it more durable for daily use.

Enhanced Security Features

The smartphone also emphasizes security with advanced features. It has a side-mounted fingerprint sensor for quick access. Additionally, it supports face unlock technology, offering dual-layer protection for personal data. These features are usually reserved for higher-priced smartphones but are now available in the affordable Zeno 20.

Entertainment Features

itel has included DTS Sound support in the Zeno 20, enhancing the audio experience for music and video playback. Combined with the large display and smooth refresh rate, this makes the phone an attractive option for entertainment lovers.

Streaming movies, attending online classes, or watching sports matches becomes more enjoyable with the immersive audio-visual setup.

Target Audience for Itel Zeno 20

The itel Zeno 20 smartphone is designed for entry-level users who want affordable devices with smart features. Its price tag below ₹6,000 places it directly in competition with basic feature phones and budget Android smartphones.

The voice assistant with Hindi support makes it accessible for rural and semi-urban populations. Students, first-time smartphone users, and senior citizens are expected to be the primary buyers.

Why the Zeno 20 Stands Out

Most smartphones in this price range provide only basic features. However, the itel Zeno 20 combines AI technology, water resistance, strong battery life, stylish design, and smooth display performance. By offering these at an affordable price, itel has positioned the phone as one of the most value-for-money options in 2025.

Customer Response and Expectations

Early reviews and customer reactions on Amazon highlight the strong appeal of the device. Shoppers appreciate the Hindi-enabled AI assistant and durable design. The competitive pricing during the first sale has also created excitement among budget-conscious buyers.

Industry experts expect the phone to perform strongly in Tier-2 and Tier-3 cities, where demand for affordable smartphones remains high.

The launch of the itel Zeno 20 in India marks a new chapter in budget smartphones. With a price starting at ₹5,749 during the first sale, the device delivers AI voice assistance, IP54 water resistance, 5000mAh battery, and a stylish design—all features rarely seen at this price point.

The combination of affordability, performance, and durability makes it one of the most promising budget phones of 2025. For users seeking an entry-level smartphone with advanced AI support, the itel Zeno 20 is a compelling choice.