As the festival season approaches, the demand for gold and silver rises sharply. Investors and households often prefer buying precious metals during auspicious occasions. With August coming to an end and September approaching, market volatility continues in the bullion sector. Before planning to buy ornaments or coins, it is important to know the latest rates. On Sunday, 24 August 2025, gold and silver prices fluctuated again in major cities.

Gold Rate Today: 18, 22 and 24 Carat Prices

The price of gold depends on purity, demand, and global market conditions. In India, 18, 22 and 24 carat gold are widely traded. On Sunday, 24 August, the rates showed variation across major markets like Delhi, Mumbai, Chennai, Kolkata, Indore, and Bhopal.

18 Carat Gold Rate Today, 24 August 2025

In Delhi bullion market, 10 grams of 18 carat gold traded at Rs 76,340.
In Kolkata and Mumbai, the price stood at Rs 76,210 for 10 grams.
Indore and Bhopal recorded a rate of Rs 76,260 for 10 grams.
In Chennai, the price was higher at Rs 77,050 for 10 grams.

These rates indicate slight fluctuations across states. The price difference is often due to making charges, local taxes, and logistics costs.

22 Carat Gold Rate Today, 24 August 2025

In Bhopal and Indore, 10 grams of 22 carat gold was priced at Rs 93,200.
In Delhi, Jaipur, and Lucknow, the rate stood at Rs 93,300 for 10 grams.
In Hyderabad, Kerala, Kolkata, and Mumbai, gold traded at Rs 93,150 for 10 grams.

The demand for 22 carat gold is higher because it is commonly used in jewelry making. Jewelers mix small portions of copper, silver, or zinc to give durability to ornaments.

24 Carat Gold Rate Today, 24 August 2025

In Bhopal and Indore, the price of 24 carat gold was Rs 1,01,670 per 10 grams.
In Delhi, Jaipur, Lucknow, and Chandigarh, the rate was Rs 1,01,770 per 10 grams.
In Hyderabad, Kerala, Bengaluru, and Mumbai, gold traded at Rs 1,01,620 for 10 grams.
In Chennai, the rate was also Rs 1,01,620 per 10 grams.

The price of 24 carat gold remains the highest due to its purity. However, jewelers rarely make ornaments from pure 24 carat gold. Coins and bars are available in 24 carat, making it a preferred choice for investment.

Silver Rate Today, 24 August 2025

The demand for silver has been strong due to festive season and industrial use. On Sunday, 24 August, the rates showed sharp variation between northern and southern markets.

In Jaipur, Kolkata, Ahmedabad, Lucknow, Mumbai, and Delhi, one kilogram of silver traded at Rs 1,20,000.
In Chennai, Madurai, Hyderabad, and Kerala, silver prices were higher at Rs 1,30,000 per kilogram.
In Indore and Bhopal, one kilogram of silver was available at Rs 1,20,000.

The price gap between different regions highlights the local demand and supply situation. South Indian markets often show higher silver prices due to festive demand and industrial usage.

Why Gold and Silver Prices Fluctuate

Gold and silver prices are influenced by multiple factors. Global market trends, international demand, currency fluctuations, and crude oil prices play an important role. In India, import duty, taxes, and seasonal demand also affect bullion prices.

During festival months, households buy ornaments for weddings, religious ceremonies, and savings. This pushes the demand up, creating a rise in rates. International events like geopolitical tensions, US dollar index changes, and inflation also impact the Indian bullion market.

Understanding Gold Purity and Hallmarking

Consumers should always check purity before buying gold. The Bureau of Indian Standards (BIS) issues hallmark certification to identify genuine quality.

24 carat gold is considered 99.9 percent pure. It has a purity ratio of 1.00. However, it is too soft to make ornaments. Therefore, coins and bars are sold in 24 carat.

22 carat gold contains around 91.6 percent pure gold. The rest is mixed with copper, silver, or zinc to increase strength. It has a purity ratio of 0.916. Most Indian jewelry is made with 22 carat gold.

18 carat gold contains about 75 percent gold mixed with other metals. It is more durable and often used in designer jewelry.

Jewelry is marked with codes indicating purity:
999 for 24 carat
958 for 23 carat
916 for 22 carat
875 for 21 carat
750 for 18 carat

Checking these marks ensures transparency and helps buyers avoid fraud.

Festival Season Demand for Gold and Silver

With Raksha Bandhan, Ganesh Chaturthi, Navratri, Diwali, and Dhanteras around the corner, the demand for gold and silver will rise. Traditionally, Indians consider buying gold and silver during festivals auspicious. Families invest in ornaments, coins, and utensils as a sign of prosperity.

This seasonal surge impacts rates significantly. Analysts expect volatility to continue till Diwali as buying pressure rises. Traders also advise customers to track daily fluctuations and compare city rates before purchase.

Gold as an Investment Option

Apart from jewelry, gold is also a strong investment tool. Investors buy gold ETFs, sovereign gold bonds, or digital gold for portfolio diversification. Gold acts as a hedge against inflation and currency depreciation.

Silver also has growing investment demand due to its industrial use in electronics, solar panels, and medical equipment. Many households buy silver coins or bars as a savings option.

Expert Advice for Buyers

Before buying, experts suggest comparing city-wise prices and checking purity certification. Buyers should avoid making impulsive purchases during high demand days when prices surge. Instead, monitoring daily rates and consulting with trusted jewelers can help save costs.

For long-term investors, 24 carat coins or bars are suitable. For ornaments, 22 carat remains the most popular choice. Buyers should also ensure that bills mention purity, weight, and making charges clearly.

On 24 August 2025, gold and silver prices showed mixed movement in different cities. While 24 carat gold touched Rs 1,01,770 in Delhi, silver crossed Rs 1,30,000 in Chennai. With September approaching and festivals near, bullion markets are likely to remain volatile. Experts recommend checking purity and comparing rates before buying. Whether for investment or tradition, gold and silver continue to hold a special place in Indian households.